At a glance
- 413% increase in Google Ads conversions
- 71% lower cost per conversion
- 5.44% conversion rate
- ~$100 average cost per qualified LinkedIn lead
The Challenge
Scale Biosciences, a single-cell sequencing company, was a fast-growing startup with a small marketing team. They needed an experienced partner to take full ownership of paid search, a critical channel for reaching researchers ready to buy, and get results quickly with minimal hand-holding.
The Approach
Google Ads
- Audited the existing account to find wasted spend and missed opportunities
- Restructured campaigns around the buyer’s journey, matching ads and keywords to each stage of the research and purchase process
- Continuously optimized bids, keywords, and ad copy to improve conversion performance
LinkedIn Ads
- Designed and launched targeted campaigns aimed at the right roles and organizations
- Focused on generating qualified leads while also accelerating follower growth
The Results (8 months)
+413% Google Ads conversions
71% lower cost per conversion
5.44% conversion rate
~$100 LinkedIn cost per lead