At a glance
- 7X organic LinkedIn follower growth
- 30X organic X follower growth
- 2,700+ website visits from social
- 16,200 LinkedIn clicks
The Challenge
A biotech company serving discovery, translational, and clinical researchers had social channels, but posting was inconsistent and engagement was low. They needed content that would resonate with scientists, influencers, and prospects, grow their following, and drive traffic to their website.
The Approach
I built a social strategy tied directly to the company’s business goals, then put it into action on both platforms.
On X
- Secured a new handle that better matched the company’s brand
- Refreshed profiles and visuals to follow brand guidelines
- Published about 60 posts per month, mixing company news with industry content
- Grew the audience organically by engaging target users and life science influencers
On LinkedIn
- Updated the page to match brand guidelines
- Published about 30 posts per month, blending company updates with valuable industry insights
- Piloted a Sponsored Content campaign targeting specific job titles and companies
The Results (12 months, organic only)
LinkedIn
1,600+ new followers
4,600+ engagements (likes, comments, shares)
2,100+ website visits
X
1,300+ new followers
2,500 engagements
600+ website visits